Gaming is the new video: gamers’ behaviour and operator opportunity 74383393
In this third edition of the gaming report from GSMA Intelligence, we examine how gaming is becoming the new video and map gaming’s current ecosystem by looking at which players are driving momentum. We also explore the major gaming developments of the last twelve months.
Following this, we discuss the findings on consumer gaming trends from our latest 2021 consumer survey, highlighting the key changes in gamers’ behaviour since our 2020 survey. These gamer behaviour changes can be broadly categorised under smartphone gaming, gaming subscriptions and live gaming. We also draw on our survey findings to look at the state of gaming devices, before discussing the interplay between gaming and technologies such as 5G, blockchain and the metaverse. We then consider gaming’s competitive dynamics and how gaming faces increasing regulatory scrutiny.
Finally, we look at the four potential routes to gaming for operators and present related case studies on China Mobile, Verizon and Telkom Indonesia.