Telefónica Spain: Digital Home innovation takes FMC to the next level while paving the way for the emerging metaverse experience 74383681

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators’ strategies and business models, as well as how they are launching new services. In this edition, we look at Telefónica Spain’s home strategy, including its new Digital Home proposition and focus on the metaverse.