Digital Consumer

The GSMA Intelligence Digital Consumer module provides exclusive data and research on the transformation of consumer technologies and evolution of consumer behaviour in the digital era, drawing on a global consumer survey. The module covers important areas including 5G, devices, gaming, extended reality (XR), consumer AI, the metaverse and eSIM. GSMA Intelligence regularly reviews the strategies and plans of players including operators and companies from the wider digital consumer ecosystem.

Each year, GSMA Intelligence releases more than 40 publications for the module, including reports, dashboards and case studies, helping customers make stronger business decisions. Access to GSMA Intelligence analysts is also an important part of the proposition.