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Device portfolios and strategies in the 5G era

A changing landscape, an approaching tipping point and a shifting balance of channels.

The 5G era marks a deeper and more fluid competitive device landscape than in the LTE era. But how are operators adjusting their device portfolio strategies, and how could new vendors help move the market towards the tipping point for mass-market adoption of 5G?

The latest Operator Insights Survey from GSMA Intelligence examined operator strategies for device portfolios, diving deep into roster plans and priorities, including device features, pricing and distribution, and market expectations for anything from smartphones to eSIM to emerging features in immersive reality. The survey polled 100 decision-makers from operators around the world to understand their views on current consumer device portfolios and their future strategies. Our report and associated dataset unveil the findings.

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