Future of Devices: 5G and services shape new market frontiers
Drawing on GSMA Intelligence’s latest survey of consumers in 20 countries, this report reveals new consumer data and unearths the trends that will define the post-pandemic smartphone market.
Highlighting the ways consumer behaviour has changed as a result of the pandemic, we ask operators and smartphone vendors to reset their expectations as they form their strategies for the future. And as geopolitical forces continue to redefine the topography of the market, we examine which vendors are best positioned to manoeuvre in a shifting competitive landscape.
But understanding how the market has changed is only the first part of the story. With fresh data and supporting evidence, we show how forces beyond the device – 5G and consumer services – are establishing the new market frontiers that will shape the future of the smartphone industry for years to come.