Messaging in the 5G era
New lens, new experience, new value
The onset of the 5G era presents a new opportunity for how RCS messaging can be enhanced and repositioned in the eyes of consumers and brands. For business verticals in particular, 5G messaging offers incremental revenues for operators and brands through engagement and outcomes-based pricing, backed by scale, interactivity and security. We expect the global number of reachable RCS users will total 2.7 billion by the end of 2023, or 50% of the mobile base. The single biggest factor influencing this projection is telco adoption and interoperability - the key underpinnings for network effects that can ultimately grow the service ecosystem plugged into this medium.