Green is good for business: embedding sustainability in digital transformation 74384040

This report is the first of a three-part series on the technological and business implications of sustainability in the telecoms industry. The analysis presents an evidence-based view of why going green makes business sense, and how this can be done effectively as part of sustainable digital transformation. GSMA Intelligence commissioned new global consumer and enterprise surveys to complement its own data analysis. The research covers the financial and reputational case for going green beyond the fundamental environmental urgency.